{"id":10386,"date":"2026-05-20T10:03:03","date_gmt":"2026-05-20T09:03:03","guid":{"rendered":"https:\/\/armilar.biz\/?page_id=10386"},"modified":"2026-05-20T10:12:42","modified_gmt":"2026-05-20T09:12:42","slug":"lp-webinar-grandes-retos-2026","status":"publish","type":"page","link":"https:\/\/armilar.biz\/es\/lp-webinar-grandes-retos-2026\/","title":{"rendered":"LP &#8211; Webinar &#8211; Grandes retos 2026"},"content":{"rendered":"<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/01\/armilar_powered_by_simplifae_logo.png\" alt=\"Armilar - Business Intelligence\"><\/p>\n<div>\n<p>    <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/09\/armilar_ai_webinar_icon_02_es.png\" alt=\"\"><\/p>\n<div>\n<p style=\"color: #FFFFFF;\">WEBINAR EN DIRECTO<\/p>\n<\/div>\n<\/div>\n<h1>Cada licitaci\u00f3n que pierdes tiene una raz\u00f3n. El 9 de junio te la explicamos.<\/h1>\n<div>\n<p>Una hora con Emilio Santa Cruz, consultor especializado en contrataci\u00f3n p\u00fablica. Los cuatro problemas que nadie nombra abiertamente en el sector, con casos reales y sin filtros.<\/p>\n<\/div>\n<ul>\n<li>\n<div>\n<p style=\"color: #ffffff;\">9 de junio<\/p>\n<\/div>\n<\/li>\n<li>\n<div>\n<p style=\"color: #ffffff;\">16:00h CEST<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p>\n    <a href=\"https:\/\/attendee.gotowebinar.com\/register\/6635071542829526101\">Reserva tu plaza, es gratuito <\/a>\n<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/08\/02.03_plan_flexible_es.png\" alt=\"\"><\/p>\n<h2>\u00bfQu\u00e9 aprender\u00e1s en este webinar?<\/h2>\n<div>\n<p>ALa mayor\u00eda de empresas que lican trabajan mucho, presentan muchas ofertas, y los resultados no reflejan el esfuerzo. No es falta de capacidad. Es falta de informaci\u00f3n. Eso cambia cuando empiezas a competir con datos.<\/p>\n<\/div>\n<div>\n<\/div>\n<div>\n<p>Por qu\u00e9 presentarse a m\u00e1s licitaciones no significa ganar m\u00e1s <\/p>\n<\/div>\n<div>\n<p>C\u00f3mo definir criterios de selecci\u00f3n reales para presentarte solo donde tienes posibilidades reales de ganar, y dejar de invertir tiempo y recursos en contratos que no vas a adjudicar.<\/p>\n<\/div>\n<div>\n<\/div>\n<div>\n<p>Por qu\u00e9 el incumbente casi siempre renueva, y c\u00f3mo romper ese <\/p>\n<\/div>\n<div>\n<p>Qu\u00e9 ventaja real tiene el que ya tiene el contrato, con cu\u00e1nta antelaci\u00f3n hay que empezar a trabajar para desplazarlo, y qu\u00e9 hacen diferente las empresas que lo consiguen.<\/p>\n<\/div>\n<div>\n<\/div>\n<div>\n<p>El error de precio que m\u00e1s cuesta y menos se detecta <\/p>\n<\/div>\n<div>\n<p>Por qu\u00e9 muchas empresas ganan contratos con los que despu\u00e9s pierden dinero, y c\u00f3mo acceder a referencias reales del mercado antes de poner el precio en el sobre.<\/p>\n<\/div>\n<div>\n<\/div>\n<div>\n<p>C\u00f3mo est\u00e1 el mercado en 2026 y hacia d\u00f3nde va <\/p>\n<\/div>\n<div>\n<p>La lectura m\u00e1s honesta de la saturaci\u00f3n competitiva, qu\u00e9 sectores siguen teniendo oportunidad real, y si tiene sentido especializarse o cubrir el m\u00e1ximo posible.<\/p>\n<\/div>\n<h2>\u00bfQu\u00e9 te llevas al terminar?<\/h2>\n<div>\n<p>Una hora con un experto que habla desde casos reales, no desde la teor\u00eda.<\/p>\n<\/div>\n<div>\n<p><i class=\"fas fa-list\" style=\"font-size: 48px;\"><\/i><\/p>\n<\/div>\n<div>\n<p>Criterio para seleccionar mejor <\/p>\n<\/div>\n<div>\n<p>Saldr\u00e1s con un marco claro para decidir a qu\u00e9 presentarte y a qu\u00e9 no, sin depender del volumen ni del azar.<\/p>\n<\/div>\n<div><i class=\"fas fa-tag\" style=\"font-size: 48px;\"><\/i><\/div>\n<div>\n<p>Referencias reales para construir tu precio <\/p>\n<\/div>\n<div>\n<p>Entender\u00e1s c\u00f3mo acceder a datos del mercado que la mayor\u00eda de empresas no est\u00e1 usando al ofertar.<\/p>\n<\/div>\n<div><i class=\"fas fa-handshake\" style=\"font-size: 48px;\"><\/i><\/div>\n<div>\n<p>Una estrategia para competir contra el incumbente <\/p>\n<\/div>\n<div>\n<p>Sabr\u00e1s con cu\u00e1nta antelaci\u00f3n actuar y qu\u00e9 trabajo previo marca la diferencia entre entrar o quedarte fuera.<\/p>\n<\/div>\n<div><i class=\"fas fa-compass\" style=\"font-size: 48px;\"><\/i><\/div>\n<div>\n<p>Una lectura honesta del mercado en 2026 <\/p>\n<\/div>\n<div>\n<p>La visi\u00f3n de alguien que trabaja directamente con empresas que lican, sin optimismo de sal\u00f3n ni catastrofismo injustificado.<\/p>\n<\/div>\n<h2>\u00bfQui\u00e9n habla?<\/h2>\n<div>\n<p>Dos perspectivas complementarias sobre el mismo problema: la del consultor que lo ve desde dentro de las empresas, y la de los datos reales del mercado.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/09\/armilar_ai_webinar_martindelgado_es.png\" alt=\"\"><\/p>\n<div>\n<p><strong>Emilio Santa Cruz<\/strong><br \/>Director, Europa Innova Group (EIG)<\/p>\n<p>Consultor especializado en contrataci\u00f3n p\u00fablica. Habla desde la experiencia directa con empresas que lican en Espa\u00f1a, no desde la teor\u00eda.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/05\/armilar_webinar_manuelestevez_es.png\" alt=\"\"><\/p>\n<div>\n<p><strong>Manuel Est\u00e9vez<\/strong><br \/>Armilar Espa\u00f1a<\/p>\n<p>Conecta los problemas que describe Emilio con lo que muestran los datos reales de adjudicaciones del mercado.<\/p>\n<\/div>\n<p>\n    <a href=\"https:\/\/attendee.gotowebinar.com\/register\/6635071542829526101\">\u00danete al webinar en directo<\/a>\n<\/p>\n<h2>\u00bfPara qui\u00e9n es?<\/h2>\n<div>Este webinar es para ti si ya licas y quieres competir mejor<\/div>\n<div>\n<p>No es un webinar para quienes empiezan desde cero. Es para directores comerciales, responsables de desarrollo de negocio y gerentes de pyme que ya conocen el mercado y quieren resultados distintos.<\/p>\n<p>Si tu empresa se presenta a licitaciones de forma habitual pero sientes que hay competidores que siempre est\u00e1n un paso por delante, esto es exactamente lo que necesitas escuchar.<\/p>\n<\/div>\n<div>\n<p>Una hora. La visi\u00f3n que la mayor\u00eda de tus competidores no tiene.<\/p>\n<\/div>\n<p>\n    <a href=\"https:\/\/attendee.gotowebinar.com\/register\/6635071542829526101\">Reserva tu plaza, es gratuito <\/a>\n<\/p>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding\":\"xsmall\",\"padding_remove_top\":false,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-5,3-5,1-5\",\"margin_remove_bottom\":false,\"margin_remove_top\":false,\"match\":false},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-5\"}},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"3-5\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2026\\\/01\\\/armilar_powered_by_simplifae_logo.png\",\"image_alt\":\"Armilar - Business Intelligence\",\"image_height\":\"60\",\"image_svg_color\":\"emphasis\",\"margin\":\"small\",\"margin_remove_bottom\":true,\"margin_remove_top\":true,\"text_align\":\"center\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-5\"}}]}],\"name\":\"header armilar only\"},{\"type\":\"section\",\"props\":{\"height\":\"page\",\"id\":\"#form\",\"image\":\"wp-content\\\/uploads\\\/2024\\\/08\\\/armilar_ai_bg-scaled.jpg\",\"image_effect\":\"parallax\",\"image_parallax_bgx\":\"0,0\",\"image_parallax_bgy\":\"0,800\",\"image_parallax_easing\":\"1\",\"image_position\":\"center-center\",\"image_size\":\"width-1-1\",\"overlap\":true,\"preserve_color\":true,\"style\":\"secondary\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"alignment\":\"center\",\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"list\",\"props\":{\"animation\":\"fade\",\"column_breakpoint\":\"m\",\"content_style\":\"h3\",\"icon_width\":40,\"image_align\":\"left\",\"image_svg_color\":\"emphasis\",\"image_vertical_align\":true,\"list_element\":\"ul\",\"list_horizontal_separator\":\", \",\"list_size\":\"large\",\"list_type\":\"vertical\",\"margin\":\"medium\",\"margin_remove_bottom\":false,\"show_image\":true,\"show_link\":true},\"children\":[{\"type\":\"list_item\",\"props\":{\"content\":\"\n\n<p style=\\\"color: #FFFFFF;\\\">WEBINAR EN DIRECTO<\\\/p>\",\"icon\":\"\",\"icon_color\":\"secondary\",\"image\":\"wp-content\\\/uploads\\\/2024\\\/09\\\/armilar_ai_webinar_icon_02_es.png\"}}]},{\"type\":\"headline\",\"props\":{\"content\":\"Cada licitaci\\u00f3n que pierdes tiene una raz\\u00f3n. El 9 de junio te la explicamos.\",\"margin\":\"small\",\"margin_remove_top\":false,\"title_color\":\"primary\",\"title_element\":\"h1\",\"title_font_family\":\"primary\",\"title_style\":\"h1\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Una hora con Emilio Santa Cruz, consultor especializado en contrataci\\u00f3n p\\u00fablica. Los cuatro problemas que nadie nombra abiertamente en el sector, con casos reales y sin filtros.<\\\/p>\",\"margin\":\"default\",\"text_color\":\"primary\",\"text_style\":\"large\"}},{\"type\":\"list\",\"props\":{\"column_breakpoint\":\"m\",\"icon_color\":\"primary\",\"image_align\":\"left\",\"image_svg_color\":\"emphasis\",\"image_vertical_align\":true,\"list_element\":\"ul\",\"list_horizontal_separator\":\", \",\"list_marker_color\":\"primary\",\"list_type\":\"vertical\",\"show_image\":true,\"show_link\":true},\"children\":[{\"type\":\"list_item\",\"props\":{\"content\":\"\n\n<p style=\\\"color: #ffffff;\\\">9 de junio<\\\/p>\",\"icon\":\"calendar\",\"icon_color\":\"primary\"}},{\"type\":\"list_item\",\"props\":{\"content\":\"\n\n<p style=\\\"color: #ffffff;\\\">16:00h CEST<\\\/p>\",\"icon\":\"clock\",\"icon_color\":\"primary\"}}]},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"medium\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"Reserva tu plaza, es gratuito \",\"icon_align\":\"left\",\"link\":\"https:\\\/\\\/attendee.gotowebinar.com\\\/register\\\/6635071542829526101\",\"link_title\":\"\\u00a1NO ME LO PIERDO!\"}}]}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"height_expand\":false,\"image\":\"wp-content\\\/uploads\\\/2023\\\/08\\\/02.03_plan_flexible_es.png\",\"image_svg_color\":\"emphasis\",\"image_viewport_height\":false,\"margin\":\"\"}}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"preserve_color\":true,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-1\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\\u00bfQu\\u00e9 aprender\\u00e1s en este webinar?\",\"text_align\":\"center\",\"title_element\":\"h2\",\"title_font_family\":\"primary\",\"title_style\":\"h2\"}},{\"type\":\"text\",\"props\":{\"animation\":\"none\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>ALa mayor\\u00eda de empresas que lican trabajan mucho, presentan muchas ofertas, y los resultados no reflejan el esfuerzo. No es falta de capacidad. Es falta de informaci\\u00f3n. Eso cambia cuando empiezas a competir con datos.<\\\/p>\",\"margin\":\"default\",\"text_align\":\"center\",\"text_color\":\"muted\",\"text_style\":\"large\"}}]}]},{\"type\":\"row\",\"props\":{\"divider\":false,\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"list\",\"props\":{\"animation\":\"fade\",\"column_breakpoint\":\"m\",\"icon_width\":40,\"image_align\":\"left\",\"image_svg_color\":\"emphasis\",\"image_vertical_align\":true,\"list_element\":\"ul\",\"list_horizontal_separator\":\", \",\"list_size\":\"collapse\",\"list_type\":\"vertical\",\"margin\":\"small\",\"margin_remove_bottom\":false,\"show_image\":true,\"show_link\":true},\"children\":[{\"type\":\"list_item\",\"props\":{\"content\":\"\",\"icon\":\"check\",\"icon_color\":\"secondary\"}}]},{\"type\":\"text\",\"props\":{\"animation\":\"none\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Por qu\\u00e9 presentarse a m\\u00e1s licitaciones no significa ganar m\\u00e1s <\\\/p>\",\"margin\":\"default\",\"margin_remove_top\":true,\"text_align\":\"left\",\"text_color\":\"emphasis\",\"text_style\":\"large\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>C\\u00f3mo definir criterios de selecci\\u00f3n reales para presentarte solo donde tienes posibilidades reales de ganar, y dejar de invertir tiempo y recursos en contratos que no vas a adjudicar.<\\\/p>\",\"margin\":\"default\",\"text_align\":\"left\",\"text_color\":\"muted\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"list\",\"props\":{\"animation\":\"fade\",\"column_breakpoint\":\"m\",\"icon_width\":40,\"image_align\":\"left\",\"image_svg_color\":\"emphasis\",\"image_vertical_align\":true,\"list_element\":\"ul\",\"list_horizontal_separator\":\", \",\"list_size\":\"collapse\",\"list_type\":\"vertical\",\"margin\":\"small\",\"margin_remove_bottom\":false,\"show_image\":true,\"show_link\":true},\"children\":[{\"type\":\"list_item\",\"props\":{\"content\":\"\",\"icon\":\"check\",\"icon_color\":\"secondary\"}}]},{\"type\":\"text\",\"props\":{\"animation\":\"none\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Por qu\\u00e9 el incumbente casi siempre renueva, y c\\u00f3mo romper ese <\\\/p>\",\"margin\":\"default\",\"margin_remove_top\":true,\"text_align\":\"left\",\"text_color\":\"emphasis\",\"text_style\":\"large\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Qu\\u00e9 ventaja real tiene el que ya tiene el contrato, con cu\\u00e1nta antelaci\\u00f3n hay que empezar a trabajar para desplazarlo, y qu\\u00e9 hacen diferente las empresas que lo consiguen.<\\\/p>\",\"margin\":\"default\",\"text_align\":\"left\",\"text_color\":\"muted\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"list\",\"props\":{\"animation\":\"fade\",\"column_breakpoint\":\"m\",\"icon_width\":40,\"image_align\":\"left\",\"image_svg_color\":\"emphasis\",\"image_vertical_align\":true,\"list_element\":\"ul\",\"list_horizontal_separator\":\", \",\"list_size\":\"collapse\",\"list_type\":\"vertical\",\"margin\":\"small\",\"margin_remove_bottom\":false,\"show_image\":true,\"show_link\":true},\"children\":[{\"type\":\"list_item\",\"props\":{\"content\":\"\",\"icon\":\"check\",\"icon_color\":\"secondary\"}}]},{\"type\":\"text\",\"props\":{\"animation\":\"none\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>El error de precio que m\\u00e1s cuesta y menos se detecta <\\\/p>\",\"margin\":\"default\",\"margin_remove_top\":true,\"text_align\":\"left\",\"text_color\":\"emphasis\",\"text_style\":\"large\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Por qu\\u00e9 muchas empresas ganan contratos con los que despu\\u00e9s pierden dinero, y c\\u00f3mo acceder a referencias reales del mercado antes de poner el precio en el sobre.<\\\/p>\",\"margin\":\"default\",\"text_align\":\"left\",\"text_color\":\"muted\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"list\",\"props\":{\"animation\":\"fade\",\"column_breakpoint\":\"m\",\"icon_width\":40,\"image_align\":\"left\",\"image_svg_color\":\"emphasis\",\"image_vertical_align\":true,\"list_element\":\"ul\",\"list_horizontal_separator\":\", \",\"list_size\":\"collapse\",\"list_type\":\"vertical\",\"margin\":\"small\",\"margin_remove_bottom\":false,\"show_image\":true,\"show_link\":true},\"children\":[{\"type\":\"list_item\",\"props\":{\"content\":\"\",\"icon\":\"check\",\"icon_color\":\"secondary\"}}]},{\"type\":\"text\",\"props\":{\"animation\":\"none\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>C\\u00f3mo est\\u00e1 el mercado en 2026 y hacia d\\u00f3nde va <\\\/p>\",\"margin\":\"default\",\"margin_remove_top\":true,\"text_align\":\"left\",\"text_color\":\"emphasis\",\"text_style\":\"large\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>La lectura m\\u00e1s honesta de la saturaci\\u00f3n competitiva, qu\\u00e9 sectores siguen teniendo oportunidad real, y si tiene sentido especializarse o cubrir el m\\u00e1ximo posible.<\\\/p>\",\"margin\":\"default\",\"text_align\":\"left\",\"text_color\":\"muted\"}}]}]}],\"name\":\"que aprender\\u00e1s | 4 icons\"},{\"type\":\"section\",\"props\":{\"animation\":\"slide-left\",\"image_position\":\"center-center\",\"preserve_color\":true,\"status\":\"disabled\",\"style\":\"primary\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-1\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Al terminar este webinar vas a saber:\",\"text_align\":\"center\",\"title_element\":\"h2\",\"title_font_family\":\"primary\",\"title_style\":\"h2\"}}]}]},{\"type\":\"row\",\"props\":{\"divider\":false,\"layout\":\"1-3,1-3,1-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><i class=\\\"fas fa-list-ul\\\" style=\\\"font-size: 64px;\\\"><\\\/i><\\\/p>\",\"margin\":\"default\",\"text_align\":\"center\",\"text_color\":\"secondary\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>C\\u00f3mo identificar qu\\u00e9 licitaciones tienen probabilidad real de \\u00e9xito para tu empresa, y cu\\u00e1les solo te cuestan tiempo y margen.<\\\/p>\",\"margin\":\"default\",\"text_align\":\"center\",\"text_color\":\"muted\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"<i class=\\\"fas fa-file-contract\\\" style=\\\"font-size: 64px\\\"><\\\/i>\",\"margin\":\"default\",\"text_align\":\"center\",\"text_color\":\"secondary\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"Por qu\\u00e9 el incumbente casi siempre renueva, y qu\\u00e9 tienes que hacer con 6 a 12 meses de antelaci\\u00f3n para romper ese ciclo.\",\"margin\":\"default\",\"text_align\":\"center\",\"text_color\":\"muted\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"<i class=\\\"fas fa-users\\\" style=\\\"font-size: 64px\\\"><\\\/i>\",\"margin\":\"default\",\"text_align\":\"center\",\"text_color\":\"secondary\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"C\\u00f3mo evitar el error de precio m\\u00e1s com\\u00fan: ganar contratos que no son rentables, o perderlos porque no tienes referencias reales del mercado.\",\"margin\":\"default\",\"text_align\":\"center\",\"text_color\":\"muted\"}}]}]}],\"name\":\"three icons centered\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"preserve_color\":true,\"style\":\"primary\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-1\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\\u00bfQu\\u00e9 te llevas al terminar?\",\"text_align\":\"center\",\"title_element\":\"h2\",\"title_font_family\":\"primary\",\"title_style\":\"h2\"}},{\"type\":\"text\",\"props\":{\"animation\":\"none\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Una hora con un experto que habla desde casos reales, no desde la teor\\u00eda.<\\\/p>\",\"margin\":\"default\",\"text_align\":\"center\",\"text_color\":\"muted\",\"text_style\":\"large\"}}]}]},{\"type\":\"row\",\"props\":{\"divider\":false,\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><i class=\\\"fas fa-list\\\" style=\\\"font-size: 48px;\\\"><\\\/i><\\\/p>\",\"margin\":\"default\",\"text_align\":\"left\",\"text_color\":\"secondary\"}},{\"type\":\"text\",\"props\":{\"animation\":\"none\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Criterio para seleccionar mejor <\\\/p>\",\"margin\":\"default\",\"margin_remove_top\":true,\"text_align\":\"left\",\"text_color\":\"emphasis\",\"text_style\":\"large\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Saldr\\u00e1s con un marco claro para decidir a qu\\u00e9 presentarte y a qu\\u00e9 no, sin depender del volumen ni del azar.<\\\/p>\",\"margin\":\"default\",\"text_align\":\"left\",\"text_color\":\"muted\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"<i class=\\\"fas fa-tag\\\" style=\\\"font-size: 48px;\\\"><\\\/i>\",\"margin\":\"default\",\"text_align\":\"left\",\"text_color\":\"secondary\"}},{\"type\":\"text\",\"props\":{\"animation\":\"none\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Referencias reales para construir tu precio <\\\/p>\",\"margin\":\"default\",\"margin_remove_top\":true,\"text_align\":\"left\",\"text_color\":\"emphasis\",\"text_style\":\"large\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Entender\\u00e1s c\\u00f3mo acceder a datos del mercado que la mayor\\u00eda de empresas no est\\u00e1 usando al ofertar.<\\\/p>\",\"margin\":\"default\",\"text_align\":\"left\",\"text_color\":\"muted\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"<i class=\\\"fas fa-handshake\\\" style=\\\"font-size: 48px;\\\"><\\\/i>\",\"margin\":\"default\",\"text_align\":\"left\",\"text_color\":\"secondary\"}},{\"type\":\"text\",\"props\":{\"animation\":\"none\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Una estrategia para competir contra el incumbente <\\\/p>\",\"margin\":\"default\",\"margin_remove_top\":true,\"text_align\":\"left\",\"text_color\":\"emphasis\",\"text_style\":\"large\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Sabr\\u00e1s con cu\\u00e1nta antelaci\\u00f3n actuar y qu\\u00e9 trabajo previo marca la diferencia entre entrar o quedarte fuera.<\\\/p>\",\"margin\":\"default\",\"text_align\":\"left\",\"text_color\":\"muted\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"<i class=\\\"fas fa-compass\\\" style=\\\"font-size: 48px;\\\"><\\\/i>\",\"margin\":\"default\",\"text_align\":\"left\",\"text_color\":\"secondary\"}},{\"type\":\"text\",\"props\":{\"animation\":\"none\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Una lectura honesta del mercado en 2026 <\\\/p>\",\"margin\":\"default\",\"margin_remove_top\":true,\"text_align\":\"left\",\"text_color\":\"emphasis\",\"text_style\":\"large\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>La visi\\u00f3n de alguien que trabaja directamente con empresas que lican, sin optimismo de sal\\u00f3n ni catastrofismo injustificado.<\\\/p>\",\"margin\":\"default\",\"text_align\":\"left\",\"text_color\":\"muted\"}}]}]}]},{\"type\":\"section\",\"props\":{\"animation_delay\":false,\"image\":\"wp-content\\\/uploads\\\/2024\\\/08\\\/armilar_ai_bg-scaled.jpg\",\"image_effect\":\"parallax\",\"image_parallax_bgx\":\"0\",\"image_parallax_bgy\":\"100\",\"image_parallax_easing\":\"1\",\"image_position\":\"center-center\",\"image_size\":\"width-1-1\",\"media_background\":\"#05113B\",\"media_visibility\":\"l\",\"padding_remove_horizontal\":false,\"preserve_color\":true,\"style\":\"secondary\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\\u00bfQui\\u00e9n habla?\",\"margin_remove_bottom\":true,\"margin_remove_top\":false,\"text_align\":\"center\",\"title_color\":\"primary\",\"title_element\":\"h2\",\"title_font_family\":\"primary\",\"title_style\":\"h2\"}},{\"type\":\"text\",\"props\":{\"animation\":\"none\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Dos perspectivas complementarias sobre el mismo problema: la del consultor que lo ve desde dentro de las empresas, y la de los datos reales del mercado.<\\\/p>\",\"margin\":\"default\",\"text_align\":\"center\",\"text_color\":\"primary\",\"text_style\":\"large\"}}]}],\"props\":{\"margin\":\"large\"}},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\",\"margin_remove_bottom\":false,\"margin_remove_top\":true,\"row_gap\":\"small\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2024\\\/09\\\/armilar_ai_webinar_martindelgado_es.png\",\"image_svg_color\":\"emphasis\",\"margin\":\"\",\"margin_remove_top\":false,\"text_align\":\"center\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Emilio Santa Cruz<\\\/strong><br \\\/>Director, Europa Innova Group (EIG)<\\\/p>\\n\n\n<p>Consultor especializado en contrataci\\u00f3n p\\u00fablica. Habla desde la experiencia directa con empresas que lican en Espa\\u00f1a, no desde la teor\\u00eda.<\\\/p>\",\"margin\":\"default\",\"text_align\":\"center\",\"text_color\":\"primary\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2026\\\/05\\\/armilar_webinar_manuelestevez_es.png\",\"image_svg_color\":\"emphasis\",\"margin\":\"\",\"margin_remove_top\":false,\"text_align\":\"center\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Manuel Est\\u00e9vez<\\\/strong><br \\\/>Armilar Espa\\u00f1a<\\\/p>\\n\n\n<p>Conecta los problemas que describe Emilio con lo que muestran los datos reales de adjudicaciones del mercado.<\\\/p>\",\"margin\":\"default\",\"text_align\":\"center\",\"text_color\":\"primary\"}}]}]},{\"type\":\"row\",\"props\":{\"margin\":\"large\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\",\"text_align\":\"center\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"\\u00danete al webinar en directo\",\"icon_align\":\"left\",\"link\":\"https:\\\/\\\/attendee.gotowebinar.com\\\/register\\\/6635071542829526101\",\"link_title\":\"\\u00a1NO ME LO PIERDO!\"}}]}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"preserve_color\":true,\"style\":\"primary\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-1\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\\u00bfPara qui\\u00e9n es?\",\"text_align\":\"center\",\"title_element\":\"h2\",\"title_font_family\":\"primary\",\"title_style\":\"h2\"}},{\"type\":\"text\",\"props\":{\"animation\":\"none\",\"column_breakpoint\":\"m\",\"content\":\"Este webinar es para ti si ya licas y quieres competir mejor\",\"margin\":\"default\",\"text_align\":\"center\",\"text_style\":\"large\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>No es un webinar para quienes empiezan desde cero. Es para directores comerciales, responsables de desarrollo de negocio y gerentes de pyme que ya conocen el mercado y quieren resultados distintos.<\\\/p>\\n\n\n<p>Si tu empresa se presenta a licitaciones de forma habitual pero sientes que hay competidores que siempre est\\u00e1n un paso por delante, esto es exactamente lo que necesitas escuchar.<\\\/p>\",\"margin\":\"default\",\"text_align\":\"center\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"animation\":\"none\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Una hora. La visi\\u00f3n que la mayor\\u00eda de tus competidores no tiene.<\\\/p>\",\"margin\":\"default\",\"text_align\":\"center\",\"text_style\":\"large\"}},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"medium\",\"text_align\":\"center\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"Reserva tu plaza, es gratuito \",\"icon_align\":\"left\",\"link\":\"https:\\\/\\\/attendee.gotowebinar.com\\\/register\\\/6635071542829526101\",\"link_title\":\"\\u00a1NO ME LO PIERDO!\"}}]}]}],\"props\":{\"margin\":\"large\"}}],\"name\":\"three icons centered\"},{\"type\":\"section\",\"props\":{\"height\":\"page\",\"image\":\"wp-content\\\/uploads\\\/2024\\\/08\\\/armilar_ai_bg-scaled.jpg\",\"image_effect\":\"parallax\",\"image_parallax_bgx\":\"0\",\"image_parallax_bgy\":\"800\",\"image_parallax_easing\":\"1\",\"image_position\":\"center-center\",\"image_size\":\"width-1-1\",\"media_background\":\"#05113B\",\"media_visibility\":\"l\",\"overlap\":false,\"preserve_color\":true,\"status\":\"disabled\",\"style\":\"secondary\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-1\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Nos vemos en directo el 29 de octubre a las 13:00 <br \/>(UTC+2, hora de Madrid)\",\"text_align\":\"center\",\"title_color\":\"primary\",\"title_element\":\"h2\",\"title_font_family\":\"primary\",\"title_style\":\"h2\"}}]}]},{\"type\":\"row\",\"props\":{\"row_gap\":\"large\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"text_color\":\"light\"},\"children\":[{\"type\":\"countdown\",\"props\":{\"date\":\"2024-10-29T14:00:00+00:00\",\"grid_column_gap\":\"large\",\"grid_row_gap\":\"small\",\"label_days\":\"DIAS\",\"label_hours\":\"HORAS\",\"label_margin\":\"small\",\"label_minutes\":\"MINUTOS\",\"label_seconds\":\"SEGUNDOS\",\"margin\":\"default\",\"show_label\":true,\"show_separator\":false,\"text_align\":\"center\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"medium\",\"text_align\":\"center\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"\\u00a1NO ME LO PIERDO!\",\"icon_align\":\"left\",\"link\":\"#form\",\"link_title\":\"\\u00a1NO ME LO PIERDO!\"}}]}]}]}]}],\"version\":\"4.4.16\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WEBINAR EN DIRECTO Cada licitaci\u00f3n que pierdes tiene una raz\u00f3n. El 9 de junio te la explicamos. Una hora con Emilio Santa Cruz, consultor especializado en contrataci\u00f3n p\u00fablica. Los cuatro problemas que nadie nombra abiertamente en el sector, con casos reales y sin filtros. 9 de junio 16:00h CEST Reserva tu plaza, es gratuito \u00bfQu\u00e9 [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10386","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Armilar - Webinar - Domina los contratos menores<\/title>\n<meta name=\"description\" content=\"Domina los contratos menores: cierra el a\u00f1o con la fuerza de la inteligencia artificial y la previsi\u00f3n estrat\u00e9gica\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/armilar.biz\/es\/lp-webinar-grandes-retos-2026\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Armilar - Webinar - Domina los contratos menores\" \/>\n<meta property=\"og:description\" content=\"Domina los contratos menores: cierra el a\u00f1o con la fuerza de la inteligencia artificial y la previsi\u00f3n estrat\u00e9gica\" \/>\n<meta property=\"og:url\" content=\"https:\/\/armilar.biz\/es\/lp-webinar-grandes-retos-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Armilar\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Armilar-116935253383638\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-20T09:12:42+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ArmilarWorld\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/armilar.biz\\\/es\\\/lp-webinar-grandes-retos-2026\\\/\",\"url\":\"https:\\\/\\\/armilar.biz\\\/es\\\/lp-webinar-grandes-retos-2026\\\/\",\"name\":\"Armilar - Webinar - Domina los contratos menores\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/armilar.biz\\\/es\\\/#website\"},\"datePublished\":\"2026-05-20T09:03:03+00:00\",\"dateModified\":\"2026-05-20T09:12:42+00:00\",\"description\":\"Domina los contratos menores: cierra el a\u00f1o con la fuerza de la inteligencia artificial y la previsi\u00f3n estrat\u00e9gica\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/armilar.biz\\\/es\\\/lp-webinar-grandes-retos-2026\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/armilar.biz\\\/es\\\/lp-webinar-grandes-retos-2026\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/armilar.biz\\\/es\\\/lp-webinar-grandes-retos-2026\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/armilar.biz\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LP &#8211; 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