Price Update Policy 

1. OBJECTIVE

This PRICE UPDATE POLICY aims to establish clear principles and guidelines for updating the prices of Services developed and offered by VORTAL and other companies belonging to the VORTAL GROUP OF COMPANIES.

This PRICE UPDATE POLICY affects the VORTAL GROUP OF COMPANIES, consisting of the companies listed at https://www.vortal.biz/pt-pt/vortal-group-companies/, hereinafter collectively referred to as the «VORTAL GROUP COMPANIES».

The price of VORTAL Services will always reflect the quality and scope of VORTAL Services, the respective brand, the warranty, and technical support services, as well as other factors that influence our Clients’ purchasing decisions.
The VORTAL GROUP OF COMPANIES will periodically conduct market analyses to verify price trends, customer behavior, and competitor actions.

2. ANNUAL PRICE UPDATE

To ensure the quality of the Services provided, the VORTAL GROUP OF COMPANIES reflects in the price of its Services the respective development and marketing costs, marketing, the evolution of the costs of the respective organizational structure, and others associated with the development of its commercial activity.

The price of services provided by the VORTAL GROUP COMPANIES is updated annually based on the level of cost updates.
Considering that most of the costs incurred by the VORTAL GROUP OF COMPANIES are related to the payment of salaries to its Employees, the annual price update of the Services will be calculated by weighing (i) the rate of increase of the Minimum Interprofessional Wage (SMI) compared to the previous year and (ii) the Consumer Price Index (CPI), a factor that will be measured in January of the year of the respective update and compared to January of the previous year.

The price update in Portugal of the services of the VORTAL GROUP OF COMPANIES will therefore reflect the weighted sum of the increase of these two indices, in the proportion of 75% for the SMI indicator and 25% for the CPI indicator.

The price update in Spain for the services of the VORTAL GROUP OF COMPANIES will therefore reflect the weighted sum of the increase of these two indices, in the proportion of 75% for the SMI indicator and 25% for the CPI indicator. For calculation purposes, both the SMI and CPI are the result of a weighting between the indicator in Portugal (75%) and the indicator in Spain (25%), reflecting the organizational structure of the operation in Spain.

For example, for the year 2023, we have this:
The VORTAL GROUP OF COMPANIES currently has an annual price update in Portugal, which results from applying the SMI increase in 2023 (7.8%) and the CPI indicator, measured from January 2023 compared to January 2022 (8.4%), resulting, after the respective weighting, in an update of 7.95%, rounded to the euro.

In Spain, the VORTAL GROUP OF COMPANIES has an annual price update that results from applying the SMI increase in Spain in 2023 (8.0%), the SMI increase in Portugal in 2023 (7.8%), the CPI indicator for Spain, measured from January 2023 compared to January 2022 (5.9%) and the CPI indicator for Portugal, measured from January 2023 compared to January 2022 (8.4%), resulting, after the respective weighting, in an update of 7.83%, rounded to the euro.

3. PROMOTIONAL CAMPAIGNS AND DISCOUNTS

The VORTAL GROUP OF COMPANIES will strategically use promotional campaigns and discounts to boost sales and reward Client trust in VORTAL Services.
All VORTAL promotional campaigns and discounts will follow clear policies and will be communicated to Clients transparently

4. OTHER PRICE REVISIONS

Furthermore, the VORTAL GROUP OF COMPANIES may revise the prices of VORTAL Services whenever necessary, as a consequence of (i) an increase in the Client’s Service level; (ii) the functional evolution of the Service; (iii) the subscription of new Services or (iv) the conclusion of promotional campaign periods and/or the application of discounts.

5. SEGMENTATION STRATEGY

The VORTAL GROUP OF COMPANIES may also adopt different pricing strategies for specific client segments, taking into account their particular needs and purchasing behavior.

Thus, depending on the evolution of the Client’s business volume or purchases, or the evolution of the price range in which the Client is located, a more specific price update strategy may also be applied.

6. PERIODIC REVIEW OF THE PRICE UPDATE POLICY

This PRICE UPDATE POLICY will be periodically updated by the VORTAL GROUP OF COMPANIES to ensure its effectiveness and alignment with the respective strategic objectives and changes in market conditions.